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Launched: Darcy Curl Dolls designed by London 6yr old and her mother.

London, 1st September 2017: Launched this summer, Darcy Curl is a premium companion doll designed by London based 6year old Eilis McCarthy and her mother Phy.

Inspired by Eilis’ questioning nature and curly hair, Darcy Curl is a lovable character who enjoys learning and understand the world around her through questions.

Co founder Eilis McCarthy was involved in every step of the design process “My mum and I spent nearly a year designing Darcy’s face, body and personality, getting ideas from my day to day life experiences. For example, I choose a school uniform as her first outfit as school is somewhere I spend a lot of time and enjoy greatly. It was so much fun creating a doll. I’m excited to see my idea come to life so that other children can play with her too”

“ Similar to my own childhood requests in the 1980s, Eilis has often asked me for a doll that reflects her, not just in appearance but in characteristics too” said Phy McCarthy, co- founder at Darcy Curl Dolls “While Eilis has some of the traditional role play toys, like most children today she has a growing  interest in science and learning through play. We hope that Darcy Curl can bring a new dimension to the toybox, one that is more reflective of children today”

Darcy Curl’s character is brought to life on her blog  - - where she answers questions posed by children via social media and events. #askdarcycurl is a regular feature written in collaboration with academic science graduates and teachers. It is designed to help parents and carers answer some of the many questions posed by children.

Darcy Curl is 18 inches (45.7cm) tall with a high grade plastic vinyl and half soft cloth body. Her body proportions are based on the average seven-year-old girl. Darcy Curl’s larger height adds to the sense that she is a best friend, a companion toy. Her facial features and hair are based on our co founder Eilis.

This premium character comes with a luxury school uniform outfit including a skirt, shirt with bow tie, cardigan, socks, shoes and underwear. The doll comes in a carry case, ideal for taking her on special trips and adventures. Darcy Curl is available online at for £64.00. Darcy Curl will be joined later this year by further outfits designed for a standard 18 inch dolls.